BURN RUBBER X NEW BALANCE MT580

Its about time our big homie Roland, and his Royal Oak boutique start to get the global recongnition they deserve. In my humble opinion, this collaboration with New Balance cements Burn Rubber into everyone's mind as a house hold, "Brand Name." From here, the only place for Burn Rubber to go is the top, and I wish them the best of luck on behalf of RTF.


Burn Rubber made the shoe their own by applying a shop colored theme and utilizing materials in unique ways. The custom designed argyle pattern that lines the inside of the shoe was created to incorporate all of the company’s branded colors. A reflective 3M material, originally developed to reflect light for night running, was also used throughout the mostly gray shoe to give the design another dimension. The majority of the shoe design is comprised of New Balance’s premium nubuck and gray mesh, and completed with a touch of patent leather and a classic gum sole.

As one of the most recognizable aspects of the Burn Rubber brand they have chosen to include the shop’s mascot on the hangtag provided with each shoe. The Chef, originally created to be “just another T-Shirt design”, ended up taking on a life of its own. The photo shoot for this project was done from the perspective of a chef and was intended to bring light to the story of Burn Rubber’s popular logo & style.”

The Burn Rubber MT580 will be available on November 26th at www.burnrubberdetroit.com and at Burn Rubber’s Royal Oak Location (202 W Fourth Street, Royal Oak, MI 48067).

MORE DETAILED PICTURES AFTER THE JUMP!!