EDWIN DENIM FOR SPRING 2011

For the last 60 years, the Edwin brand from Japan has been grinding.  They used to be known for putting together innovative fabric and washes and they were the first to produce the rigid denim look at 16 oz.  Basically giving denim that vintage look and it caught on with many people.  They've been absent from the US market for a near decade, but they've come back with a new collection that is uniquely constructed.  The jeans you'll see includes a blend of cotton with rayon along with cotton and paper.  The techniques used on the denim learned from many years of papercraft.  Thin paper sheets were applied during the spinning process which created a denim that was light in weight but strong enough to be worn everyday.  Each pair of jeans also comes with a hang tag that was made from the paper that went into the production.  
Look for the first drop off of these jeans to come sometime this fall and you will be able to find them at your finest denim retailers.