SORRY FOR THE CONFUSION! : (
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Thursday, June 10, 2010

JOHN WALL SIGNS ENDORSEMENT DEAL WITH REEBOK

Last night, college basketball superstar John Wall announced that he signed his first endorsement deal with Reebok.  The number one project NBA Draft pick reportedly signed for a total of $25 million after turning down other endorsement deals from Nike and Under Armour.  Wall took this contract because of the longevity of the terms, and of course the mula.  Rebook has been attempting a comeback in their shoe game with new models such as the Reebok Zig Tech and the 20th anniversary Reebok Pump collection.  With Wall signing with them, this will do nothing but boost their credibility back the where it was in their early days when they had a lineup of superstar athletes with them - Allen Iverson, Baron Davis, Steve Francis, etc). 
With the shoe coming back to a prominent level, Wall is the perfect signee for the company that will give a good look to both parties.  Reebok will earn their spotlight back with a superstar joining their team and Reebok will put Wall in a good position because of the fact that he'll be the new face of the company with this contract.
A new shoe is already in the works for Wall; the contract guarantees two signature models for him.
Congrats to John Wall on his new contract...


Any objections to who he chose to sign with? Could he have done better? Or was this the perfect choice? 



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