The U.K. Advertising Standards Authority feel that Beyoncé's commercial is "sexually provocative."
In a statement a representative said, "We considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children."
If you're in the U.K. don't expect to see the ad on your television screens during daytime television [before 7:30pm].
::iCandy::

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