PRIMITIVE 2011 FALL SNAPBACKS

Here's a little preview of some of the snapbacks Primitive will be releasing for Fall 2011. Expect to see these late August/ early September along with some brand new apparel.

VIDEO: PRIMITIVE SPRING 2011 "BEYOND THE BLVD"

If you ask me, skip to 2:56 for the best part of the video haha.

PRIMITIVE NEW ERA FITTED CAPS - SPRING 2011

Here is a sneak peak look into a new capsule of New Era fitteds for this upcoming Spring 2011 season.  Three different styles make up the caps with two separate colorways for the 'Valley' fitted and the 'Red Cup Crew' cap.  Also is a new look to their 'Classic P' stamp.  These will be dropping February 2011 from Primitive, so don't sleep.

PRIMITIVE x THE HUNDREDS DENIM COLLABORATION (PREVIEW #2)

“Introducing a special collaboration project between The Hundreds and Primitive: The Hundreds x Primitive Stretch Denim vol.1 available in Dark Indigo in limited numbers, and exclusively sold at Primitive, THLA, THSF, and THNY starting Saturday, November 20th.

This denim project is a full collaborative effort between Bobby Hundreds, Patrick Hill, Paul Rodriguez Jr., and the entire Primitive staff.”

PRIMITIVE x THE HUNDREDS COLLABORATION (PREVIEW)

Look out for the Primitive x Hundreds collabo to drop soon...

PRIMITIVE SUMMER 2010 LOOKBOOK

The Primitive line give us look at their Summer 2010 collection with their new lookbook.  This capsule includes a set of graphic tees along with some New era caps.  Featured in the video is Paul Rodriguez, Tory Pudwill, Christian Murphy, Shay Maria, Rachel Metz and Corissa Furr.  It was filmed club Les Deux in Hollywood and Pegasus in Downtown L.A.
Check out the entire collection after the jump.

CLICK HERE TO SEE MORE!

PRIMITIVE's 'REST IN PARADISE' GURU TRIBUTE T-SHIRT

In honor of the late and great Keith Elam aka Guru, the Primitive collection has put together a new t-shirt that features a collage of his best work.  The t-shirt comes in black or white and his musical collections are depicted in a cassette artwork style.  The shirts were designed by Berto Herrera and a limited number will be released today.  Grab yours today from Primitive.  
Look at more shots following the jump.

CLICK HERE TO SEE MORE!