This new series of five watch designs from Lorenzo Petrantoni confirms Swatch's long-standing quest to identify and then work in conjunction with creative mavericks whose dedication to innovation and artistic excellence equals that of the famed Swiss brand. Previous Swatch collaborations, regularly unveiled since the mid-1980s onwards, have resulted in stunning time pieces from high profile visual artists including Keith Haring, Kiki Picasso, Alfred Hofkunst, Mimmo Rotella, Alesandro Mendini, Ivan Navarro and Jean-Michel Othoniel.
As part of The Graphic Designers Collection from Swatch, Lorenzo Petrantoni proposes five different designs which are all equally amazing. Using a stark palette of black and white, the artist's complex array of illustrative patterns and motifs - which he achieves by reassembling cut-outs from old books, almost like a contemporary form of patchwork - are intricately printed upon the sleek silicone and plastic surfaces of the various watch designs. The quality of this printing process is incredibly precise, ensuring that every single detail can be minutely scrutinized and fully appreciated. Furthermore, each watch features the well-known Swatch logo printed on the inside of the plastic glass, creating a pleasing 3-D effect.
HYPNOTIC EYE - $70.00: http://bit.ly/SwatchHypnoticEye
